The
exponential expansion of the information on the web resulted in more powerful
and more sophisticated search engines. Modern search engines use intricate
algorithms to select information based on the user’s previous online behavior
to tailor search results to what the user is most likely to like or agree with.
As a result, the user is exposed to a personalized set of information, links,
sites, and pages while being under the impression that he or she is seeing an
untampered view of the World Wide Web. Though most consumers benefit
from quick finds of desirable products, some intellectuals, like Eli Pariser and Tim Berners-Lee, sounded an alarm claiming that it would
lead to information bubbles which will lock people within comfortable but
isolated, their own cultural, educational, and ideological mini-worlds. Eli
Pariser coined the term “Filter Bubble” and spoke eloquently against limiting people’s exposure to
conflicting viewpoints and information. Watch his 9 minute presentation at http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html and post your thoughts
on the issue. How can “filter bubbles” affect education and what is the role
and responsibility of educators in ensuring free access to information?
Eli Pariser http://www.ted.com/speakers/eli_pariser.html